Marketing Research… in Depth!

H==-san

I would like to post a comment about your marketing research issue.

Let me illustrate what I did for one of the clients, who was an individual fortune teller. I assume that I have told you about her several times before. She did Indian Ancient Star Reading. When I saw her for the first time, she asked me how she should raise the repetition rate of her customers.

Her typical customers were in their late twenties. They usually earned just enough money for their lives. They were seldom hired as regular employees. They were often haken-shain or part-time jobbers.

I watched several seemingly dully movies at the movie theaters they were said to like. I subscribed fancy fashion magazines that they were said to read. I went to so-called sweets-parlors and ate many of tooth-decaying sweet cakes that they were said to be addicted to. I searched some of the portal keitai-sites and carefully read through all pages that they were said to share with each other. I went to noisy cafes to record their conversations around where I could observe dozens of them also. I listened to the recorded conversations and recited them over and over.

If the fortune teller had paid far more fee (which includes expenses in my fee system), I might have bought some of her potential customer girls without any hesitation, for I learned that they had an tendency to easily prostitute themselves when they could not find other way to earn money. I know that people could seldom conceal what they are during the intercourses, as you may see in the 007 movies.

So this is my standard procedure to gather as much information on the customers as possible. If you immerse yourself in the flood of information of the targets, you will be eventually able to simulate the targets’ behavioral patterns and values. If you knew their behaviors and values, you would be so close to manipulate them. Soikufu actions must inevitably ensue. This is what I meant by tons of input about the customers.

I imagine that you would like to ask your subordinates or colleagues in your luxurious office. And you would make a phone call in your office, to order the research agents to give you some secondary research information. And you said the result did not satisfy you. Well, I hope that you see some part of the reason why.

But it’s okay. You are the elite business person of one of the gigantic enterprises in the world. Your company must be able to easily recoup its employees’ small failures by some misled researches. I am a mere independent contractor whose single mistake could result in an immediate drastic reduction of income.

You are a great friend of mine, who found me in the world of LinkedIn. I just wanted to tell you my version of standard procedure.